Your Edge Is the Offer: Values, Stories, and Showing Up Raw with Lori Young

In this raw and unapologetic conversation, Lori Young joins me to unpack what it really takes to stand out, build trust, and sell offers in today’s noisy online world. Forget the polished highlight reels and cookie-cutter strategies—2025 buyers crave authenticity and alignment. 

We dive into why your quirks are your superpower, how leading with your values attracts the right clients, and why sharing the messy middle of your story builds deeper trust than any polished sales page ever could. Together, they explore the standout factors that set you apart: unapologetically showing your personality, sharing thought leadership that takes a stand, giving generously from your expertise, and returning to the timeless basics of business—service, empathy, and relationships. 

If you’ve been feeling drowned out in the crowded online space, this episode will give you the permission and practical perspective to find your edge, fly your freak flag, and sell from a place of truth.

About Lori: 

Lori is the creator of Clarity to Clients Studio and the visionary behind the AI-powered OfferMojo™ Squad. With over 20 years of experience crafting and launching offers, she blends intuition, strategy, and soul to help heart-led coaches, healers, and experts build aligned offer ecosystems that scale without burnout. Known for her grounded integrity, empathetic presence, and sharp strategic insight, Lori guides clients to clarify their audience, structure their core offers, develop magnetic messaging, and step into visibility with confidence — leaving them with everything they need to sell with ease.

Connect with Lori here: 

Instagram: https//www.instagram.com/offer_magician LinkedIn: https://www.onamissionbrands.com/onamssion_brands Website: https://www.onamissionbrands.com AI Offer Confidence Toolkit https://www.onamissionbrands.com/offer-checklist

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Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

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