BTS of Online Business without the BS

What should you sell for Black Friday? PART ONE

• Tara Leson • Episode 37

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When I talk about Black Friday, one of the MOST common questions I get asked is "What should I sell?"
Today I'm giving you a few options that you can consider as well as general do's and don'ts when you're thinking about your Black Friday offers.
This is PART ONE and I'll be back with Part Two to go over the systems and automations that will be super important for you to have in place to make this Black Friday run as smooth as possible from start to finish and allow you the time to shop for your OWN deals online!

Book a free 30 min call here if you'd like to brainstorm options for Black Friday together: https://taraleson.com/strategy-and-automation-free-call?utm_source=bts-podcast&utm_medium=podcast&utm_term=episode-37&utm_content=&utm_campaign=2024-services

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Speaker 1:

All right, today we are going to talk about Black Friday. All right, today we are going to talk about Black Friday. Black Friday is coming up. I know it's still September, but I truly think, if you want to have a really good Black Friday, you need to start planning for it now, and I do think you should do something for Black Friday. I really do think that you should, for Black Friday. I really do think that you should.

Speaker 1:

The reason for that is because people are ready to buy at Black Friday. Like, people are waiting to see the deals that are coming for Black Friday, and this is not just in terms of, like, big box stores and things that you know you're generally used to getting deals through. This can go for small business too, and any kind of business. You can totally take advantage of this. There's also cyber monday like there's so many things and people are ready to buy it this time. They are waiting for the deals to come out. The other thing is, this does not have to mean you have to like, feel like you're giving everything away or you're mega discounting, so that it feels like you just did this, but like put in a ton of work and aren't making any money. That is not the way to go about it, and that's why I really think planning ahead for it is the way to go, so that you can do this the right way. Figure out exactly what you want to sell at that time. To make the most of this period when people are ready to buy. Give something to your ideal clients that, like they are waiting for, allow you to make sales, you to support other people and those people that are waiting to get supported by you and those people that are waiting to get supported by you. So there's like so many reasons, so many reasons why I think you should really take advantage of this, but what we are going to talk about today, what I'm going to talk about, is a couple do's and don'ts for specific for Black Friday, and then I have four options for you to think about.

Speaker 1:

Now. These are just ideas for you to get started with. Whether you do them or you think of something completely different, that's up to you. This is not like you have to do these specific things. This is ideas to get you started, get you thinking about what you can do, because it's always dependent on your business, right? And there's a couple of them that I'm going to tell you about that. I'm going to tell you would work really well for certain types of businesses. So we will get into that in a minute and this is actually going to be a two-part kind of businesses. So we will get into that in a minute and this is actually going to be a two part kind of episode.

Speaker 1:

This is part one. In part two, I'm going to go over the systems and automations that I would suggest that you set up for Black Friday to make this all streamlined and go very smoothly for you and so that you can shop for your own deals on Black Friday and not have to be online sending out links, you know, doing all the things for your business and still be making sales. So let's get into this one. What should you sell for Black Friday? What are the do's and don'ts? So, first off, don'ts. Let's go over the don'ts first.

Speaker 1:

I really I would highly suggest against selling something new at Black Friday. Now, the reason for this is because when you are promoting something new, you really want to give it that full attention that it truly deserves and really put the spotlight on that one offer. There's a lot going on at Black Friday. Everybody has like extra shit going on. Has like extra shit going on. You know there is so much that is being sold online every day as it is, and if you try to promote something new at Black Friday, it's not that it's going to just epically fail, but it is probably going to take even more marketing effort than normal just because of the extra noise, the extra everything that's going on online at that time. So I would suggest not doing something that is brand new at Black Friday. You could do it. I would even like push it until the new year. That's a really good time. Like push it till the new year or something like that, where you can really give it that spotlight that it deserves and do a full launch and like really bring it out, just so that it doesn't get drowned out by all of the things excuse me going on on Black Friday. So that's the first one.

Speaker 1:

Second one don't have too many options. When you have too many options going on, it confuses people. I actually I tried this one year and it it did not go. Well, that's what I can say. I tried this one year and, um, I mean I sold stuff, but it was not. I mean I sold stuff, but it was not fun and it is really confusing for people to know then what is right for them. They're kind of waiting to see what else you're coming out with, and it leads to a lot of indecision and you don't want that happening, because generally Black Friday is a shorter, you know promotional period, so you don't want to have too many things going on during that time that is leading people to not be able to make a decision on what they want, because if that's happening, they're going to move on to someone else where there's somebody that's really clear. They have, you know, two, three offers and they know that one of them is exactly what that client wants and they'll go with that person instead, because it's super clear, instead of looking through 10 things over here. So focus on you know a few things that are very clear, instead of having too many to try to like bring in more income, because it's really going to do the opposite.

Speaker 1:

The other. The third don't don't forget about your current clients. This is a huge one. Don't forget about your current clients. So often we want to just focus on getting new clients the easiest way to create more sales and, you know, get more income coming in your current clients. They're already working with you. They already know you, like you, trust you, all of those things. So have something available where you can offer them some kind of a continuation offer and take advantage of that, because many times they'll be looking around for something and if you present it to them, you're already working together, so why would they not continue working with you rather than trying to find someone else, right? So don't forget about your current clients, and we're going to talk about this in one of the four options that's to come.

Speaker 1:

Now, going into the do's Do sell offers that are very clearly different, and this is like in relation to the. Don't sell too many. Make sure your offers are very clearly differentiated Different price points, transformation and support. Don't have them super close together and super similar, because again, this is going to lead people to be indecisive and just unsure of which one is truly for them. Make it super clear where you have, like you know, your high ticket, you have a medium support and then you have something low ticket, something like that, where they're really spread out and it is obvious what the support is, what the transformation is and what the price point is. Then it makes it so much easier for people to actually make that decision and say, okay, that's what I'm looking for, this is for me, that's what I'm buying.

Speaker 1:

The second do again offer current clients the opportunity to continue working with you, and we'll go into that more. So I already talked about this a little bit. We will go into that more because it's just, it is so huge and you know it's something that you don't have to have these offers built on the front end of your business where you're promoting like quote-unquote continuation offers. That's not what this needs to look like. It's truly knowing okay. So when, like, you get to know your clients when you work with that, so when x client is finished working in this contract or with me in, you know this one-on-one whatever, what is the best next step for them and just providing that to them.

Speaker 1:

It does not have to be anything that is super like, you know you have selling to everyone, or that it's super structured and you know you have all of the bells and whistles done up for. This is one thing that I actually, with offers like this, I don't you don't need to make like sales pages and do the whole thing with continuation offers. This is simply you know you can send people. I do because it's fairly simple. I set up a simple checkout that tags people. It still gets them into the right onboarding and we can talk about this in the next episode but into the right onboarding so that they're still getting all of the information but they really don't need like a whole sales page in the entire thing. And it makes it so much easier for you because then you can kind of throw these things together and you know, you know for X amount of support, if you're decreasing the support in half, then usually you would charge half of what you were, right Around that. So those are really easy things that you can do for your clients and really do them at any time. It doesn't have to be just block Friday, but block Friday is when and I'll talk about how you can structure this but block Friday is when you definitely want to take advantage of it.

Speaker 1:

The third do do what feels right for you. Okay, you don't have to listen to what everyone else is doing or what's traditionally been done. It's really looking at what is going to work for your business, because not everything works for every single business. It's looking at your specific business, your ideal clients, your business model, how you want to support people, how your ideal clients like to be supported, all of those things and then thinking about okay, so what is going to be the best things for you to offer Without creating anything new? Just looking at you know what you currently have and what is going to support people in the best way.

Speaker 1:

So those are the quick do's and don'ts. If you have any questions about those, do feel free to just shoot me a message on instagram. If you are on youtube, just leave a comment below the video and we'll go into the four options. To kind of get you started like thinking about this. So there's so like because there's endless options that you can do really but make it easy for yourself Like don't like I said in the don'ts like don't create a bunch of new shit and just try to do something like super wild. And just try to do something like super wild, you're going to stress yourself out, period. That's what's going to happen. You're going to get stressed, it's not going to be fun, you're not going to make the sales that you want and that's just a recipe for disaster. So let's just not do that. Let's avoid that. Okay, here are four things you can do ideas to get you started.

Speaker 1:

So, like I was talking about current client continuation, if you are raising your rates, if you raise your rates every year, give them the opportunity no matter like, unless they literally just signed on, literally just signed on, no matter where they're at in their contract give them the opportunity to put a down payment down and secure 2024 pricing to continue on with you. It is one of the easiest things that you can offer for Black Friday. It's literally like. One of the easiest things that you can do and you can do that with your current clients and you can do that with really anyone is to secure 2024 pricing Even if they don't want to start now, whether it's like a program service, whatever, if somebody doesn't want to start now, if your spots are full, you can still get that secured and get it. You know, get that down payment in, get some cash in and allow them to get your 2024 rates at Black Friday. So it's a super easy one. I would definitely do that and you can do it, like I said, either for current clients or for both current clients and, you know, anybody new coming in that wants to get in at your 2024 pricing. So that's the first one.

Speaker 1:

The second one is a bundle of like trainings or masterclasses. You can also do templates, resources, anything like that that you've done over the year. This doesn't mean making new ones. This is taking what you have done over the year, bundling it all up and selling it. This is a good one to use for like a low cost, low ticket offer right. It has to be for you know, the right ideal client. Your business has to be right for this, because not not everyone is going to go for this. If people don't have time to sit there and watch a lot of videos and they don't want to sit through a lot of you know stuff, don't do it Because they're probably not going to buy it, just honestly. So it's something that you have to really think about.

Speaker 1:

If it's, you know you've done some masterclasses that progressively teach something and you can bundle all those together and then say, like this bundled together is going to teach you this thing that usually will sell better, rather than just like random masterclasses that you've done kind of thing. You have templates. You have templates. That's a really good one If you've done you know multiple different templates. Or if you sell templates and you have like single ones that you're selling. Put them together for a bundle for Black Friday. Same thing resources. You can do the same thing. Those are really easy ones using things that you already have in your business.

Speaker 1:

This is not creating anything new, right? The third one if you have a course or a membership offering a VIP option that you have not offered before and this is, I guess, creating something new, but it's not really so. The way I would think about this is doing something like and you can do this for a current course, a current membership or for people that are coming into it new If you are promoting one you know that you have and people are signing up for it for, like the next cohort or whatever you can have, you know, a VIP option where people are able to buy one-on-one support with you. You know, maybe that's one call, maybe that's text messaging, whatever that looks like, but it's not something. That's not something that you really have to like create anything new, for. It's just creating that option, but it does give them that extra option of support that people may be looking for and it gives them something a little bit different at Black Friday. So you can do that Send an email to anyone that's in especially like a membership. I would definitely. I would take advantage of that and send them an email saying you know, I have a Black Friday offer. You can get VIP support for such and such amount, and when you are selling it at Black Friday, you can sell it at, you know, a bit of a discount, saying that the VIP support is available on top of the regular membership amount or the same thing for a course.

Speaker 1:

So kind of two options there that you can consider the fourth one again if you have a membership. This one is going to work really well. Bring a friend you can promote it as bring a friend to the membership and either you know they each get a certain amount off or one month free. You know you can decide how you want to really structure that. But the thing that this does even though it sounds like money off up front you're getting two clients, so it's really bringing in more money for you than if just one of them signed up right. So you're getting two clients in and you're giving them a little bit of a deal, which is always a nice thing. This one, I think too, is going to be so good for fitness memberships. That is going to be a great one If you wanted to sell it that way for a fitness membership, like a workout membership, because people like to have accountability with their friends when they're doing their fitness stuff.

Speaker 1:

So sell it as you know bring your friend, get them involved, do the fitness routine together, do your workouts together, and you both get such and such deal if you sign up at the same time. So those are the four. Those are the ones I would consider. Hopefully that gave you some ideas and I would love to hear what you are thinking about for Black Friday. If you are needing to brainstorm more, you can always book a free call with me.

Speaker 1:

I do 30-minute free strategy and automation calls and I really, really love doing them around Black Friday and Black Friday offers. So if that is something that you are interested in, I will leave the link on this episode so that you can book in, book that call and we can just chat about it and chat about you know what would really work for your business, because when we can get specific for your business, that makes it a lot easier and I can give you really specific examples. So that is what I got for you today. Hopefully, like I said, this gives you some really good ideas. Make sure you come back for part two when I will go over the systems and automations that you need to put in place so that all of this is streamlined and you can shop at the same time as people are buying your deals. So that'll be coming up next and that's all I got for you today, so I will catch you in the next one. You