BTS of Online Business without the BS
BTS of Online Business without the BS is the podcast for the entrepreneur who wants real tips and strategies to grow a sustainable online business while also getting into the REALITY of being an entrepreneur and juggling everyday life.
If you have passion, drive, and a big vision but you also don't fully buy into the 'you can be overnight success and this shit is #easy', you'll love it here!
We're cutting out the BS, and getting real on the path to building successful, sustainable businesses!
BTS of Online Business without the BS
Building a sustainable, THRIVING business with Kiley Peters
Kiley Peters joins me today on the podcast to share her journey as an entrepreneur for over 20 years! We dive into how she got started in entrepreneurship and what has led to the business she runs today helping women start and scale their businesses.
Kiley shares her approach to business through her DNA of Business Success Framework, as well as the importance of doing internal self-work to understand personal strengths, skills, and energy drivers to help you achieve a thriving business that's also personally fulfilling!
ABOUT KILEY:
Kiley Peters is a keynote speaker, international award-winning serial entrepreneur, and executive leadership and business coach with over 20 years of entrepreneurial experience. She built and successfully exited her digital marketing agency to launch RAYNE IX, her executive leadership consultancy, and has helped hundreds of women launch, scale, and exit their businesses in pursuit of greater autonomy, financial freedom, and ownership of their lives. She’s also the host of the “Welcome to Eloma” and “Make Business Personal” podcasts.
LINKS:
KileyPeters.com / RAYNEIX.com / WelcomeToEloma.com / MakeBusinessPersonal.com
Instagram: @kileypeters @rayneix
LinkedIn: /in/kileypeters/ & /company/rayne-ix/
Connect with me:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com
All right, welcome back to the podcast. Today I have with me Kylie Peters. Kylie is a keynote speaker. She has been a business coach with over 20 years of entrepreneurial experience, so she comes with an insane amount of experience and she has built and also she exited her digital marketing agency and now owns Rain9. So, kylie, tell us all about this, tell us about yourself and all the things.
Speaker 2:Well, how much time do you have what? Yeah, well, how much time do you have A lot, yeah, so, yep, so I have. I've been building and selling things since I was a kid Like that was something that my mom instilled in us really young, so I didn't even know the word entrepreneur existed, but I just built stuff and sold it. It all kinds of shapes and sizes, from, you know, lemonade stands and selling chocolate chip cookies, to beanie baby sleeping bags and leashes, which were not a real thing, but we made it a thing to uh, you know, freelancing and doing graphic design work to building uh websites and managing email marketing and social media and digital marketing campaigns Uh, and then I launched my agency in 2016 brainchild studios.
Speaker 2:Uh, built that for six years and we become an international award-winning agency, which was an incredible honor.
Speaker 2:We had six employees and a couple dozen contractors and then, at the end of 2021, I realized that that's not what I wanted to be doing and I really loved supporting women entrepreneurs and building their business and I'd met so many amazing women entrepreneurs who were so, so, so good at doing the thing that they do, but were kind of not so good at doing the CEO aspect of running their business and I love that part Like I love building businesses.
Speaker 2:I love that part Like I love building businesses. I love building things and with my myriad of experiences, you know, I not not only just running my own small business for a while, but I have, you know, an MBA, I'm a certified exit planning advisor, I'm a certified coach, I love numbers and spreadsheets and I'm a creative and think creatively. I can see the big picture and I can break it down into the details. I'm a visionary and an integrator. So I have a full gamut of tools to pull from and I was like this is where I want to spend my time and energy. I want to help women build successful businesses so that they can live the lives that they want, and I want them to do the thing that they love to do and I want to help them understand the backend of their business so they can make it even more successful and whatever that means to them.
Speaker 2:And I want to be really clear about that, like when I say success, I'm not saying you have to build a multimillion billion dollar business and then sell it and be on the front cover of Forbes magazine. That is not what I'm talking about.
Speaker 1:Yeah, I'm talking about.
Speaker 2:Whatever you decide, success looks like to you. If that's your definition of success, great, I might be able to get you started. I'm probably not going to take you all the way there. But if your definition of success is I want to make enough money that I can live comfortably, I can afford the things that I want to afford, I can save money for retirement, I can go on vacation with my family, I can own my own time, I can spend time with the ones that I love. I don't have to ask anybody for permission to live my life yeah, that, I can definitely help you with that. However, you want to grow that. I can definitely help you with that, and you know. However, you want to grow that, but a lot of people struggle to even identify what that is, let alone paint a picture and build a roadmap and then execute against that roadmap to make it happen. I mean, I'm all for dreamers. I'm a dreamer all day long, but dreams don't really get us anywhere.
Speaker 2:We have to do something about them, and so that's one of the things that we work on at RAINN9 is helping women get clear on who they are and what they want, and then we help figure out what their strengths and strengths, skill sets and superpowers are that they want and can and should leverage in their business to build productized solutions to the problems their audience is willing to pay to solve, so that they can build systems and processes that are scalable and sustainable to build their business and they don't have to be the only person that executes against it, so they can go ahead and live their life and not stop making money when they decide to take a break.
Speaker 1:Yeah, oh, my gosh, I love all of that. It's just all of it. It's so good and I have a million questions. I feel like ways that we could talk about this more. So when you, let's go back to very first. So what did you first start with? What was your very first business? Go back to that Very first. What did you start with?
Speaker 2:My very, very, very, very, very first business was technically not a registered LLC, but I called it KP Designs and I think I spelled it D-E, like Z-Y-N-S or something. There was a Z in there like there shouldn't have been a Z. There doesn't need to be a Z uh, but be like different I.
Speaker 2:I was like, yeah, in my early, early twenties, I think, Um, but that was technically my first business and I was doing a lot of, um, freelance graphic design work and uh, so I started no, no, no, k A, y, p, e, k, p uh, consulting, and then so that was my first registered LLC, uh, I, and then from there I was doing a lot of additional I had just made it more official Uh, I was doing freelance graphic design and social media campaigns, email marketing campaigns, digital strategy campaigns, building out websites, brand development, editorial content, you name it I was doing it for small mom and pop shops, um, and then I launched brainchild in 2016 and rain 9 in 2021.
Speaker 2:And I launched the 100 collective in 2022, technically and then I shut it down a year later. So that was, that was so. They don't, they don't all, they don't all work out the way we want them to.
Speaker 1:Well, and that's the thing, and that's's like one of the things that I think isn't ever talked about is that there are ones also that don't work out so well. Well, when you first had these first businesses, I just have a couple questions. How were you generating leads? Like, was this online? Like? What did that look like for you?
Speaker 2:well, my very, my very first unofficial business was very low key. I mean, it was purely referral based. I was a college student at the time, so I wasn't, you know, I didn't take it seriously when I had my first LLC. It was mostly referral based, it was a side gig. I wasn't doing it full time, but I was making some pretty good side hustle money, you know, which allowed me to do things that I didn't think I was able to do and also gave me a lot of really great experience. Also made me realize that I really was under charging for a lot of things.
Speaker 2:And then with brainchild, which is when I went full-time into the world of entrepreneurship. Uh, how do we generate leads? We generated leads in all kinds of ways, you know, from lead magnet downloads to social media marketing, email marketing. Uh, speaking engagements, webinars, events, um partnerships, all of the ways. Yeah, so many ways Interesting.
Speaker 1:So tell me more about that one before we get into what you're doing now, because now that's. I want to focus mostly on that, because that one is what I find very interesting and I think is so helpful. But talk a little bit about brain trap, Like what, what did you do in that business?
Speaker 2:And so, like, what did brainchild do? Or like, yeah, okay, so brainchild was a digital content marketing agency and, uh, we did. We primarily focused on website creation and long form digital content marketing. So we dabbled in pretty much any digital content marketing at some point and then over time, we started to say no, no, no, no, no, no, no, no, no, no, no to certain things. Um, and niche down and we focused on brands targeting millennial moms. So we really focused on that audience piece, um, and then we did a lot of uh research and, uh, we released a bunch of white papers on research on millennial moms. Um, so that was something that you know. That was kind of our niche factor. We had really fun, great branding where we did. We held a couple, um, really fun photo shoots of people that we know and who had cute kids and volunteered to let us take photos of them, um, with all kinds of like fun little knickknacks and stuff. It was. We had some really great branding with brainchild.
Speaker 1:Um, what was the next question. And then, what made you shift out?
Speaker 2:Yeah, yeah, yeah, um, the moment. Uh, well, you know, we all evolve, at least hopefully, hopefully we do, um. And at the beginning of well, in at the end of 2020, in September of 2020, we lost Ruth Bader Ginsburg, which was she's a huge influence for me and I had taken some like big thinking time at that point in in September of 2020, thinking about you know, what I wanted long-term and what the future looked like, et cetera, and so I'd come up with the idea of RAINN9. I'd come up with a name. I'd come up that I want to serve women business owners in the name of pursuing gender equality, because RAINN is an Israeli and Scandinavian word that means mighty council, and nine is the Roman numeral nine. That's intended to mean well, it's. When Ruth was asked when will there be enough women on the Supreme Court, she said, well, when there are nine. There were nine men, so when there are nine women, I guess. And then a nod to title nine for gender equality in sports and education. So the name reign nine is intended to mean mighty council for gender equality.
Speaker 2:So I knew that I wanted to focus on leveling the playing field, but I had decided that was going to be a few years down the road. I was going to build brainchild, I was going to sell brainchild, I was going to make all kinds of money, and then I was going to do this thing that I was really excited about doing. Well, at the beginning of 2021, somebody had come to me and asked me to build what was a passive revenue stream and said, like, hey, I think it could make you some big money. And this was like game changing money. And I was like, well, I guess I should probably do that, but given the target audience and like all the details, I was like, well, I can't do it under the brainchild brand because it's not going to make sense and no one will take it seriously. So I guess now's the time to launch rain nine. And so that was literally the end of January of 2021.
Speaker 2:And then that year. So I worked on launching this brand, launched the website, did a photo shoot. So I worked on launching this brand, launched the website, did a photo shoot, created this program, blah, blah, blah, all of the things, while I was still building my agency and working on trying to hire people at the same time, so that things didn't fall through the cracks, but in full transparency, I probably did not show up in all the ways I should have showed up. You know hindsight's 20-20. I was also just totally burning out at the time. There was a lot of like conflict happening and I was trying to manage all that and, like personally, I was trying to figure out like what my life was like, what was happening in my life, and by the end of that year and by the end of that year by the end of the year.
Speaker 2:It just kind of all imploded and I'm giving you the cliff notes version Still sounds like a lot. It was just a lot. It was just a lot. And I just had this come to Jesus moment and I was like this is not what I wanted. I realized that. I'd been having heart palpitations for like nine months.
Speaker 2:And I was like oh, that's what that is. That's what this rapid beating in my heart is? That doesn't seem good. I had just gotten engaged, so we were planning a wedding and knew that we wanted to try to start a family, and I was like I'm not a doctor, but I don't think heart palpitations are good for pregnancy. So I was. I just made the decision that I wanted to do what I wanted to do and I wanted to build something that was sustainable and scalable for myself and so that I could hopefully be a mom and still work and do work I love, because I love working. But I also very much wanted that experience and that's one of the reasons I started brainchild in the first place.
Speaker 2:And now, you know, just kind of evolved Um, but it was really important to me at the end of 2021, when I was thinking about putting into place an exit strategy for my own business. More than anything, I just wanted to make sure that everybody who had trusted in me was taking care of to the best of my ability. In hindsight, could I have probably sold something within the business? Yep, probably I was so burnt out and so tunnel focused though, that I, you know, probably missed that opportunity, but I still feel good about the way that we wound down things because I believe that I took the best care of everybody that I could have.
Speaker 2:Um, we took great care of our clients. We handed them off to trusted partners to make sure that they didn't have to go through that process on their own. We made sure that our contractors had additional work so that they weren't out a contract, and our core employees ended up coming with me over to Rain9. And that's shifted a little bit since we launched. But that was really important to me because I always felt that the best thing that I had built within that company was the amazing team, and I didn't want to sell that team because I knew I wasn't done yet and I didn't want to huge Like.
Speaker 1:I mean, I don't have a team in my business right now, but I have managed businesses and I know how important that is to have a really good team to manage and to work with, because that can make or break everything. Could make or break everything Like literally People are everything.
Speaker 1:And it's hard to find the right people to do the right jobs and to work together and build that culture like the whole thing. And if you can find that, yeah, like that's so important to keep that together and like be able to move on with that, and I'm sure that they really appreciated that too.
Speaker 2:Yeah, I hope so. I hope so. I mean, I have two team members with me right now that have been with me for five years, so we're doing something right work with women to help them build their businesses.
Speaker 1:Like what does it look like when someone comes to you? Is it right from ground level, or does it have to be someone that already has kind of an established business? Or like what is the process that you go through?
Speaker 2:So we typically work with both of those types of women, but what we tend to find is the you know, the common denominator is they're in a state of entrepreneurial types of women. But what we tend to find is the common denominator is they're in a state of entrepreneurial transition or pivot. So we tend to work with a lot of women who are leaving corporate, have a very tangible skill set, but have never run a business and don't know anything about running a business, and they want to do it. The quote unquote right way. So they're like I don't want to DIY this, I want to do this for real, like let's just go. And so we help those women and we've seen a lot of success in that situation.
Speaker 2:We also work with women who, in some cases, have been running their business for three, four, eight, 20 years and it's still not working for them and they're just trying to figure out, like why can't I get this to work? And so they come to us and then we help realign things. And so basically, our theory is that we spend so much of our life working I don't care what profession it is. On average, we probably spend about 100,000 hours or more of our lives working, and so that's the equivalent of working 11 straight years, 24-7, 365. That's a lot of time.
Speaker 2:So my theory is that we should do work that we love, that we feel fulfilled, doing that matters to us, that we think is important in order for us to live the most fulfilled life that we can. Now, again, I understand that that's a privilege to be able to say that and that may not be the case for everybody, but my hope is that we can get people from living paycheck to paycheck and living from lives of misery and angst to living lives that they feel are important and matter and can grow within. And most of the clients that we work with aren't trying to be millionaires. They, like I said earlier, they just wanna live a comfortable life, pay for their life, go on some vacations, plan for retirement, spend time with their kids. It's almost always comes down to time.
Speaker 2:Most of the people that we work with are like yes, I need money, but more than anything, I want my life. I need time to spend with the people that matter most to me. So we believe that in order to build a business that allows for those things, you need to first do the internal work on yourself. Because if you haven't, and you just say this is my skillset and I'm going to build the business because hopefully someone will pay me to build, to do the thing, and then, and then they do, and you just say this is my skillset and I'm going to build the business because hopefully someone will pay me to build the to do the thing, and then, and then they do, and then you're like great. And then somebody else says and you're like awesome. And then you're like I don't know what I'm doing and I'm going to burn out and I have no more time, but I don't have a pipeline, because all I'm doing is doing the work and I haven't built a brand and I don't have any marketing and I don't have an admin and I'm the one doing all the things and we just like this isn't what I signed up for. Like I was talking to somebody the other day and they were like, well, I wanted to leave nine to five because it was a corporate hustle and I didn't want the corporate hustle. So I wanted to go into entrepreneurship. And she was like, but now it's a new 80 hour a week hustle. And I'm like, yeah, girl, it's still a hustle, man, it is still.
Speaker 2:And I'm not promoting that, just for the record. I'm not saying like, get out there and go hustle and grind, but like, don't lie to yourself and think that entrepreneurship is going to be easier than a nine to five. Like a nine to five in general. You have somebody that says this is what you need to do and this is what success looks like. So go do it Right.
Speaker 2:In the world of entrepreneurship you have nobody telling you anything and it's your job to figure out what you're doing, how you're doing it, who you're doing it with, who you're doing it for, the logistics of how it goes, the pricing of all of it, the marketing, the HR, the compliance, like you're everything until you grow to a point where you can hire other people to start doing those things Right. So it's a lot. So we believe that you need to get clear on who you are and what you want first, and so we do that through coaching and some internal deep work on, you know, diving in understanding your strengths, your skills, your superpowers and what drives your energy, what drains your energy, what you should be outsourcing, and and go through this beautiful like delegation math exercise that people are always like I can't afford to and I'm like, but you really can't afford not to. Let's talk about it. And so we go through that and then we say, okay, cool, we've got. We're we're clear on what we want out of our life right, yeah.
Speaker 2:Now let's build the business. Now we we take a look at, we go through four steps. So I have a framework I call the DNA of success, the definition and alignment of success, and we go through four steps. One is significance, Then we go into time and energy, Then we go into leadership and what you want and how you're going to make it happen. And then we go into the facts on what all this breaks down to so the financials, the attitudes, the content, team and skills needed to make this all come to fruition. And so we break all that down. And then, on the business side of things, we'll go through things like mission, vision, values, goals.
Speaker 2:But then we get really clear on your audience. We do audience research. We walk you through how to do that, how to analyze that, how to identify the problems people say they are willing to pay to solve. Identify which ones of those you want to solve. Help you productize the solutions to those problems so that you're not starting over and building bespoke services all day long, because there's next to no profitability in doing that, because you're just always starting over. We want to help people stop trading time for money. So, again, creating that productized solution ends up being higher profit margins, greater value to the client and more sustainable and scalable for the business owner, because then you can hire people to help you execute against that. And then there's different tiers of that. So we go through all that. We go through the pricing, we go through cashflow analysis, we go through financial projections, we go through unique marketing messaging positioning, we go through a strategic planning and roadmap and that's like our core program. That's the DNA of success.
Speaker 2:And then we also have a cohort program we call the Make Business Personal Accelerator, which we have brought in over a dozen women entrepreneurs who are all experts in their field and serve other women entrepreneurs and they talk to you about everything from time management and sales and lead generation and marketing strategy and legal and accounting and financial planning and tax strategy and exit strategy and operations and HubSpot automations and personal branding and the whole nine yards, so that you are no longer saying, well, I don't know what I need to know, or I don't know what comes next, or I don't know who to trust. You know all of the things. You have all the tools and resources and templates and spreadsheets and all the things so that you can move forward with confidence and level up. We had one woman in our first cohort. She went through the cohort and six months later she was like I can attribute 37% of all my revenue to date to going through this program and I'm like that's an incredible. That's incredible Thank you.
Speaker 2:That's amazing we have another woman that's on track to double her revenue by the end of the year.
Speaker 2:Um so and we, if we have another? We have another woman who was running one business. We did this defining success workshop and she was like I don't want, I don't even want to do this, and then we flipped her business on its head and now she is soaring, yeah. And so sometimes again, like I believe that you, it's near impossible to do this work alone. Yeah, I really think you can't. You can't see yourself the same way other people see you and therefore you can't see the same opportunities, you can't see the same pitfalls, the same shortcomings.
Speaker 2:You really need to surround yourself with other people that can be mirrors, so that they can help you see what you don't see and help you make some of those hard decisions, because there's a lot of hard decisions to make.
Speaker 1:Yeah, yeah, and that's so true and it's. It's funny because I love talking about all of this and I find it so interesting because it's working with clients. You can see so much in their business but then you go to look at your own and you're like blank Help.
Speaker 2:Because you're too close to it.
Speaker 1:Yep, and that's the thing. That's the thing. It's too I don't want to say personal, because there is that separation and I always try to like kind of keep that there because you don't want to be come the business. You know it is personal, though yeah, because you do get into it, it's your business, so I mean yeah, that's my whole anthem.
Speaker 2:It is personal, make business personal. It is personal, but yes, to your point, though you are not your business. Your business is, or nor should be, your life. That is a delineation that we need to constantly battle um in drawing that line, but it is personal.
Speaker 1:Yeah.
Speaker 2:So that that's my, that's my whole thing. Man People, you know, I think the God I don't know if the Godfather is the first person to say this, but you know they said it's not personal, it's just business. Screw that. No, we spend too much of our lives and especially when it's your business, you better believe it's personal. It is a thousand percent personal.
Speaker 1:Yes, and in the yes I should like rephrase that because, yes, I know what you're saying and it's you know. You want to make sure that you're not always in it, I guess is the thing Create boundaries. Yeah, but it definitely is like you're.
Speaker 2:It is your thing, so it is hard to see those.
Speaker 1:It is hard to see your own blind spots. It is hard to see your own blind spots, but I just like I love that you cover all of these things with business owners. Like there are very few, if any, programs or businesses out there that do this in such a comprehensive way. It's just, and it's something that's so needed, because there's too many of these things where people get into this and they think that all that it's going to take is just posting on Instagram and people will come and pay, and it's so much more than that.
Speaker 2:Yes, it is. I mean seems to be that there are some people who can just run Instagram ads and make hundreds of thousands of dollars, but personally I don't know any of them. No, to build a sustainable business, there's a lot of work that goes into it. I had a woman in a workshop last year and she said Kylie, there's so many people that run their own business, it has to be easier than this. No, and I looked at her and I was like just because they're running a business doesn't mean they're running it well or making any money.
Speaker 2:And the majority of them close, so which one do you want to run?
Speaker 1:And that's the whole thing. And I think that there's a difference between, like having a business and having a successful, sustainable business, profitable business, long-term, exactly. Yeah, there's a huge difference. And profitable, I know, and that's the other big thing that, like, is never mentioned in the all of the number claims and all of those things, it's not profit it no, you could make a million dollars in revenue, but if it costs you nine hundred thousand dollars to get there, you got a hundred, a $100,000 business. Yeah.
Speaker 2:So that seems like a whole lot of work to try to hit a million dollars in revenue for $100,000. I would much rather spend the time and energy on a $250,000 business that gives me $100,000 in revenue or in profit. Yeah, but nobody talks about that. Yeah, those are the myths that need to be busted, as revenue is a vanity number, it doesn't really matter and, honestly, you know, I'm also not an advocate for trying to be the most profitable business, because that's just bad tax sense. Now you're just getting taxed up the wazoo. So I always say that you're trying to strategically and legally maximize your expenses so that your business is paying for the life that you want to live, and you're doing so legally. So, yes, you're still paying taxes, but minimize them by all legal measures why not?
Speaker 1:Well, yeah, yeah, you do like work smarter, not harder. Like you do things that make sense and there's just a lot. There's a lot of smoke and mirrors online and a lot of things that aren't disclosed. And I just think that it's great the work that you are doing in showing people how you can actually run a real business, because, like, there's a lot of people that do want that and there's so many people out there that we see that are kind of pedestaled as, like, running these big businesses and that's who we see most often, but it's not. It's not real.
Speaker 2:It's not indicative of the average owner.
Speaker 1:No.
Speaker 2:Like many of them are unicorns, and I'm not saying that you know there's nothing valid behind what they're saying. I'm not saying that they're lying about what they've done, but there's usually not the full truth being shared or like the full, the full list of sacrifices that they had to to sacrifice in order to get to that point. And the reality is, entrepreneurship requires sacrifice and it just depends on how much and what you are willing to sacrifice. There's a saying that you work like someone would never dream for the first couple of years so that you can live like others would dream for the rest of your life, something like that. I'm sure I butchered that, but I mean, it's true.
Speaker 2:It's, it's hard and not, it's not right. It's not the right path for everybody, and that's okay. Um oftentimes I wish it was not the path for me. I'm like man. It would be so much easier if I just showed up to a nine to five and did whatever somebody else asked me to do Like that would be.
Speaker 1:That would be like a vacation Um maybe someday I'll get around to it, but I know I think about that sometimes too and I'm like I wonder what that would be like, but then at the same time I'm like, no, I don't think I would actually like that when it comes down to it.
Speaker 2:Yeah, I like I think I'd be a really great employee for like 30 to 90 days, yeah, and then I would lose my mind.
Speaker 1:Yeah, yeah and I'd be like actually, no, I hate this.
Speaker 2:But again, to all the people who are great employees out there, thank you, and we need you. Yes, because we can't all be dreamers and visionaries, because then literally nothing would ever get done.
Speaker 1:Exactly, exactly, yeah, amazing, well, I absolutely love this. Like, what would you suggest as things that, like people really need to, the biggest things that people need to focus on in their business, you know, to really have a, I guess, real successful, sustainable, profitable business? Like, give us like a couple of things.
Speaker 2:Well, what I would say? First and foremost and this may not be a popular opinion, but you need to do the internal work on yourself First and foremost. If you haven't gone to therapy, check it out. If you haven't gotten a coach, hire one. If you haven't done internal deep reflection, spend some time. And it's not going to be a weekend, it's not going to be a night, it's going to take some time and just trust that process, because there's no point in trying to build a business if you have no idea why or what you're building it for. You're going to drive yourself crazy.
Speaker 2:So do the internal work and try to figure out what your personal definition of success is. Yeah, and then from there, when it comes to building your business, the biggest things that I think are important are getting really clear on your audience, and I mean like very clear. I don't mean you could slice one audience in six different ways. I mean you have a very clear audience and then do the audience research, because there's nothing worse than spending a bunch of time, energy and money wondering why it's not working because you haven't done the audience research and they would have probably just given you the answers. So do the audience research and then productize your services. Productize, create the best solution for that problem that someone's willing to pay for, for that audience that you can find. Like create the best. Know your numbers, do not shy away from them. Know your numbers. Learn to love spreadsheets I would say those are like the biggest things and then ask for help.
Speaker 2:Don't try to do this alone. You will quickly find that if you're trying to do everything yourself, you will no longer have the bandwidth to start to delegate things and it will become wildly stressful very quickly. So don't try to do this all yourself. Delegate as much as you possibly can and that might happen in phases and that's okay. And again, don't try to do this yourself. Like keep a coach, keep a mastermind group, keep an accountability group.
Speaker 2:It's been my experience that nobody knows the life of an entrepreneur like another entrepreneur. Yeah, even the spouses. They get a front row seat, they absolutely get that front row seat, but they still don't know what it's like to go through leading a business and being responsible for other people's incomes and livelihood and trying to be all of the things for a period of time and then scaling and then building your team and then leading a team and then understanding the numbers and like the financing and the, you know it's. It's a lot. So don't try to do it by yourself. Find your people and and don't be afraid to ask for help.
Speaker 1:Yeah, I love all of those. Those are all so good. Those are all so so good. Well, thank you so much for coming on and chatting with me today. I really, really enjoyed it. Thank you for having me. Yeah, of course. So everyone needs to check out Kylie. I will drop all of her links and where you can get in contact with her in the show notes and in the description box on YouTube. If you are watching on YouTube, make sure that you like and subscribe and I will catch you in the next one. You