BTS of Online Business without the BS
BTS of Online Business without the BS is the podcast for the entrepreneur who wants real tips and strategies to grow a sustainable online business while also getting into the REALITY of being an entrepreneur and juggling everyday life.
If you have passion, drive, and a big vision but you also don't fully buy into the 'you can be overnight success and this shit is #easy', you'll love it here!
We're cutting out the BS, and getting real on the path to building successful, sustainable businesses!
BTS of Online Business without the BS
Friday Quick Tip - Make More Sales Today WITHOUT any Extra Work!
I can look at your offer suite and identify multiple areas where you could immediately be making more sales WITHOUT launching anything extra or creating more offers... and today's tip is one way you can do that!
I just did this with a client of mine to add an additional option for her to make extra sales at the end of her launch, using what she already has in her offer suite and adding this option to the automated email sequence that was already sending to sell the main offer!
No extra work, but maximized sales!
Join me on August 29 when I'm teaching how you can you do this in your business too!
I'm going through upsells, downsells, and tripwires in my new masterclass:
Secret Sales Strategies Missing in Your Business that DON'T Require Launching
And don't worry if you are confused by what any of that means - I'm here to make it all make sense so you can implement this immediately in your business and start making more sales!!
Grab your spot here:
Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com
Right, it is Friday. I am back with another quick 10 minute tip. If you have like a better name for this, I would love to hear it. I'm not like I don't hate that name, but I feel like we can do better, so message me. If you have a better name, I would love to know. But because this is only 10 minutes or less, let's get into it Now.
Speaker 1:I am going to talk about something that is also upcoming in a masterclass that I'm doing, so I'm going to be dropping the link so that you can sign up for the masterclass to get the entire thing. It's called secret sales strategies that are missing in your business, that don't require launching, but what we are going to talk about today is how you can implement one of these right now. So what this kind of looks like is taking your offer suite as it is right now the offers that you have and looking at how you can create opportunities for sales without launching anything extra, without creating other offers, without doing a whole bunch of extra work to make more sales, because, although I absolutely love launching, there are definitely missed opportunities within many businesses that I see that we can still take advantage of clients that you have right now that are actually looking for extra support and you can give them a little boost of support or hot leads that you know, just for an example and this isn't the example I'm going to go into in depth today, but for an example, maybe came to a masterclass and you have an offer at the end and they don't take that one, but instead of only having the one offer, you have an additional ready for them. So those are hot leads and then you're giving them two options so that you aren't leaving leads on the table, you're not leaving money on the table, right? So the one that I really wanted to talk about today I just did this with a client and we set up for her on the back end of a challenge that she's doing. This challenge is bringing in leads for her and she's going to be selling her one-on-one coaching at the end of this. Now, instead of just selling the one-on-one coaching, which is something that, like oftentimes, we do that, you know, we have this lead magnet, which can be something like a challenge, or it can be a masterclass or a workshop, like it can be. Whatever it is, it doesn't matter. It's just a lead magnet that's generating these leads and it is leading to the offer at the end that we want to sell, and oftentimes that's like the high ticket offer, right, and we want people to get into that one high ticket offer.
Speaker 1:Now, the way that you take advantage of more sales and make more sales by looking at your offer suite and looking at the opportunities that you already have available is by actually adding in a second offer that you already have and offering that to them at the same time. Now there's a caveat with this. You don't come out of the gates offering both. Do not do that. What you want to do is is when you set up now, like with this client, we have it set up so that there's automated emails going out at the end of her challenge that are going to be selling the one-on-one coaching and then also selling the additional offer. So when you start going into your emails, you have the automation set up and the emails are selling the main offer. You solely sell the main offer at first. You don't give the option for both. Okay, so you start with the one, you start with the one-on-one coaching so that, or like whatever your main offer is, so that people have that option first to go to and, like, you get through the leads that really want that high ticket offer first and you capture them in that offer.
Speaker 1:Then, for the ones that are remaining afterwards and remember, these are people that still, like they opted in for your lead magnet Obviously they're interested in what you are doing. They didn't opt in because they just like, want to waste time in their life. They want to see what you're actually doing. They're interested in it. So what we want to do is give them an opportunity to work with you, but at a lower cost or something that isn't quite as involved as the higher ticket offer and kind of meets them where they're at. So for this client, what we did is, at the end of this email sequence, we added in excuse me, an option where people can actually opt in for just the workout training because in the challenge they were able to access her fitness app.
Speaker 1:So once we get through the people that are going to sign up for one-on-one coaching and they really want that part of it, there are still gonna be people that are looking for something but maybe not ready to invest at that level yet. So we are offering them something to be able to continue, but at a lower level, and it's continuing in something that they've already used in the challenge they are like familiar with. They were getting to know they really liked, and this is their opportunity to actually continue with that. And it is not something that she has to like build out extra. It's not something that she has to like build out extra. It's not something that she's launching. It's no extra work required. It's literally adding an extra like sentence paragraph at the end of the emails Just to say, you know, if you are not ready for the one-on-one or however you're going to word it, this is also available.
Speaker 1:You can also take this opportunity and still have, you know, your workouts available in the app and continue on in this way and you are going to be able to make more sales, increase your income and get those leads into an offer, instead of just having that one main offer and then losing those sales and kind of not losing the leads, but having those leads kind of sitting there that didn't get anything. So that's how we're going to look at really taking advantage of this and seeing what you can put in place in your business in order to do that. And this is just like one example of so many that we can do. Now. This one is obviously an example of a downsell.
Speaker 1:I'm also going to be talking about upsells in the masterclass, as well as tripwires. So what are tripwires? Why would you want one? You know how do you set them up, what are they used for, like all of the things. So make sure you come and check it out so that you can hear all about this and we can really build this out for you.
Speaker 1:I'm super excited about this one because there's just so much that you can do with what you already have and, like I said, even though I am really obsessed with launching like I absolutely even though I am really obsessed with lunching like I absolutely love doing it I really think that it is important to take advantage of, like, what you already have and not put extra work on your plate when you don't need to. So that is a tip for today. This is just like the bite-sized little thing to leave you with before the weekend. So make sure you get signed up for the masterclass, come join us on August 29th and that is it. You have a better name for the quick tips on Friday message me and I will catch you in the next one.